Hardchord is a metal collaboration tool that gives metal musicians the opportunity to collaborate with one another no matter their location. This concept was developed at the peak of the COVID-19 outbreak, which brought the live music industry to a indefinite pause. With long distance practice taking place, it was challenging for musicians to get together to create new music. While there are a handful of systems that offer digital music collaboration, Hardchord is specifically for rock and metal musicians.
The idea and production of Hardchord was a year-long process that required detailed research, surveying and prototyping. Below are examples of research that was taken, creating of personas who would use to system, branding, marketing strategies, sponsors and merchandising.
Research and Data
Branding
Merchandising
