Monsta Pasta was inspired by my younger cousin who was a toddler at the time who gave my Aunt a difficult time with eating. When having to create a pasta brand from start to finish, I knew I wanted to create something that could help toddlers and young children who find healthier food options boring give their parents less of a hard time with eating. That's when I created Monsta Pasta.
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/a7d2f549-9228-42cb-a7ed-17687ab07bdc_rw_3840.png?h=93d45622d31ca5804f87c39336661003)
Concept Sketches
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/ce8824b9-3c69-4912-9a1d-a9d7a9f6b62a_rw_1200.png?h=ee81314da1305cd9fba2f4a7ba72b969)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/b23c0027-56b2-441e-afa8-bf814df7a643_rw_1920.png?h=7d46bfbc8ea2b4d92562850a8322c114)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/b20bc9a0-5d1d-4fce-85a1-b128a2cc1ab2_rw_1920.png?h=e693e17c4b649d6728e8c21451bf2f4f)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/46f02cc6-36cb-4dfc-8f9d-b0d208ebd1a7_rw_1200.png?h=0c5b7d92585169360b3497305ed62ab8)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/4a5853d6-07e2-4b19-b090-e9a1e2a119f2_rw_1200.png?h=9431470760c23fec458bc4a2d804c8e4)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/925682a4-4185-4191-88af-dbce750d1df2_rw_1200.png?h=c91cfa86e9158540365b8ba2bb1affc6)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/7406afae-2d6b-4ce2-bee3-bca4c33f1b5b_rw_1200.png?h=9d0e54fd5b01d5703f19ea9b9b67167c)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/97951ea6-3388-4df7-adba-0474bd3d3386_rw_1200.png?h=fb936aa1d0a9596c9c263cb937fbae3f)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/83183b6c-841c-49c7-8dae-477d0305a719_rw_1200.png?h=1a0502f4f9668caf4c4558447887e9d7)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/4ae7748e-d5f9-4a10-97fc-278cd4da2154_rw_1200.png?h=27c4d85e38ca443c63643bd619de01dd)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/42f11bee-62be-44c2-a9aa-e910fa822e44_rw_1200.png?h=4b1ed82e956a68243c0d6d2e7ab72094)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/865a5727-71f1-45a0-84d8-79f2d8a4e7a4_rw_1920.png?h=d25d932117548ea014dadccf6f3849f5)
Final Monster Drawings
When drawing and illustrating these monsters, they needed to be friendly-looking in order for children to be drawn to them, and causing them to want to have this pasta.
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/87e9f86f-4b84-45fe-8ace-e05e786574b7_rw_3840.png?h=987a9aded1bc83ff358ddad23dcc114a)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/03040260-8b53-45c1-9f2e-d214babab64e_rw_3840.png?h=afb7c0cefaf3f6c780a8395c7efdfabd)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/93a35415-c124-4f5a-816e-f57df5525ea4_rw_3840.png?h=d59f799e0bb88f81ed9e8948f82c0d38)
Package Design Templates
For the packaging of Monsta Pasta, the idea was for the Monsters' mouths to be transparent so it looked like they were eating the pasta themselves.
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/25435856-a960-4bfd-9fc8-d7afe61289ea_rw_1920.jpg?h=abd339a8e0a0d5e327cabe5774c50b3c)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/bdf7742d-2f0e-4ee9-bd41-671100a9fd30_rw_1920.jpg?h=a998f35b33978b7ee02255ca41645de3)
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/0f6f9271-3bf6-4946-8afe-fe8003a1167d_rw_1920.jpg?h=7d23c953b9c1f9b560c3d6b076c5019a)
Final Package Designs
![](https://cdn.myportfolio.com/25897918-4f08-41e9-80cb-0171513c911f/1c297953-18b3-4970-895c-7db4525706e2_rw_3840.jpg?h=9520b486fdb00cc8b49dfbae97578234)